BEST STUDENT ENGAGEMENT OPPORTUNITY

This part of your recruitment strategy is perhaps the most open ended. The challenge here; find the best way to engage potential members. Some ideas: meet potential members at freshman orientation, help freshmen find their classes on the first day of school, host a social meet up (either in person or online), invite potential new and existing members from last year to a back to school information session. The list of possibilities is endless. Remember that your recruitment strategy is unique to your school and should reflect the climate of your school’s day to day environment. Remember to include virtual students (if applicable)

 

Tip: Building relationships with potential members is key to generating interest in your local chapter, wearing any SkillsUSA apparel you may have and introducing yourself to new people can be a great way for potential members to make the connection between SkillsUSA and positive relationships! Remember; front-line members are the “face” of the organization for potential members!

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BEST INFORMATIONAL HANDOUT

The challenge here; create the best printed piece of paper or digital content to put information directly into the hands of potential members. Keep in mind while working on this informational handout that it can come in many different shapes, sizes and forms. Remember that the key to a good recruitment strategy is to answer the who, when, why and how. This informational piece should ideally focus on what makes your local chapter unique and great while also telling potential members what SkillsUSA is.

 

Tip: We’ve included some standardized language that tells members what SkillsUSA is as well as some key facts about the organization. Use as much or as little as needed. It’s all up to you!

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BEST SOCIAL MEDIA POST(S)

The challenge here; create the best social media post(s) to engage and recruit potential members. Does your chapter not have its own social media accounts? Appoint a chapter officer, or committee chair to be in charge of all social media for the chapter. Social media is a great tool to manage engagement of your chapters' existing members too! Ideally, your chapter should create a series of posts and a posting schedule for these posts so that your messaging is clear and repetitive. Remember, not all members will see every post. Posting multiple times and at different times of the day/week is a great strategy to engage different groups of people.

 

Tip: Social Media is a great way to engage members that may be attending school in a virtual environment. If your chapter has never considered social media before, now is the time to do so! Remember to include links to your social accounts in all of your other recruitment media!

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BEST VIDEO ENGAGEMENT

The challenge here; create a video that engages potential new members and existing members alike. This video should communicate unique things about SkillsUSA (Think: what makes your local chapter unique). This video can include anything and be made with any production quality. (Does your chapter not have an Audio/Video program? Remember that social media is an excellent tool! Create a Facebook, Instagram, or TikTok video and share it on your social media accounts)

 

Tip: Export your video and share it on all of your social accounts, this is a great way to reach potential members that may have an account on one platform but not the other. Keep in mind that trends are a powerful thing! TikTok is a popular platform that is gaining a larger following each and every day!

 

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BEST OVERALL STRATEGY

The challenge here; tie it all together! How do all of the individual pieces above become one cohesive strategy that converts potential members into active members? SkillsUSA Georgia has created the below chapter recruitment planning tool to plan your Recruitment Strategy. We strongly suggest using this tool to plan all of the individual pieces of your strategy. (HINT: this planning tool is very similar to the online form you will have to fill out in order to submit your strategy, writing in your responses will speed up the submission process considerably!)

Chapter Recruitment Challenge Tool here

 

Tip: The best strategy is the strategy that will work best for your local chapter. Stay true to who your chapter is. Remember that what works for one chapter may not work for another and vice versa.

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