Social Media Tool Kit
Contains various stock social media posts, images and more. Professional graphics available for your chapter.
Fall Leadership Conference
CAREER DEVELOPMENT EXPERIENCE
Join SkillsUSA Georgia members from across the state of Georgia for a day full of impactful leadership development centered around the SkillsUSA Framework! This conference will equip you with the tools necessary to have a successful school year!
Conference Information
What
Join us at the Fall Leadership Conference: A Career Development Experience. At the Fall Leadership Conference: A Career Development Experience students will:
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Participate in classes with Business and Industry partners from their cluster areas during their morning sessions.
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Have the opportunity to meet with different post-secondary education representatives and business and industry partners at our Career Development Expo Event.
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Build their resume with their personal experiences.
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Learn job interviewing skills.
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Finish their day by participating in engaging experiential experiences that will help build framework skills.
Who
All registered SkillsUSA members are eligible to register for Fall Leadership Conference: A Career Development Experience. This Conference is not just for chapter officers. We highly encourage you to bring all of your chapter members.
When
November 2 OR 3, 2022
This is a one day only event. Chapters will choose their preferred date. Once registration closes SkillsUSA Georgia will assign each chapter their date to attend and their chapter color. Please wait to make travel arrangements until you have been given your official attendance date.
Where
Georgia FFA-FCCLA Center
720 FFA FHA Camp Road
Covington, GA 30014
Costs
Registration: $70 per attendee (Students, Advisors, and Chaperones)
Chapter Fee: $50
Dates and Deadlines
Registration Opens
August 1, 2022
Step 1:
Please register all attendees in SkillsUSA Register at https://www.skillsusa-register.org/Login.aspx.
This includes, advisors, chaperones, and student attendees. Remember advisors and students are required to have submitted membership prior to registration.
Step 2:
Please complete the Chapter Preference Form
Registration Deadline
October 3, 2022
Step 1:
Please register all attendees in SkillsUSA Register at https://www.skillsusa-register.org/Login.aspx.
This includes, advisors, chaperones, and student attendees. Remember advisors and students are required to have submitted membership prior to registration.
Step 2:
Please complete the Chapter Preference Form
Payment Deadline
October 17, 2022
All chapter invoices must be paid by before the day of the event. Credit card payments are accepted and a link will be provided in your invoice. SkillsUSA Georgia does not pass along any processing fees.
Checks should be made payable to:
SkillsUSA Georgia
1740 Hudson Bridge Road
Suite 1052
Stockbridge, GA 30281
Advisor To-Do's
Prefer a printed check-list? We've got you covered! Click here to download the Fall Leadership Conference Advisor Checklist.
Advertise the Event
Suggested Timeline: As soon as School Starts
Fall Leadership Conference is the perfect place to expose students to SkillsUSA and all it has to offer. At the Fall Leadership Conference: A Career Development Experience Conference, students will get to interact with business and industry partners and post-secondary education representatives while learning interview and framework skills. Be sure to spread the word to your chapter members as soon as possible and encourage them to attend.
Register Your Chapter
Deadline: October 3
Ensure that your chapter members are registered to attend by October 3. Don't forget that this is a one day event with two date options to choose from! Be sure to choose either November 2 or 3 as your preferred date. SkillsUSA Georgia will confirm your date once registration closes. Please do not make travel arrangements until your date has been confirmed.
Pay any Outstanding Invoices
Deadline: October 17
All invoices must be paid prior to the event date. Please ensure that your chapter has paid any outstanding invoices prior to the event. SkillsUSA Georgia accepts credit card payments. To make a credit card payment, simply follow the link on the invoice emailed to you. SkillsUSA Georgia does not pass along any credit card processing fees.
Conference Policies
Adult to Student Ratio and Supervision Policy:
SkillsUSA requires each school chapter to have one advisor or adult chaperone for every ten students. When participating in SkillsUSA events, there must be a school employee present for each school registered. SkillsUSA requires each school to have a male and female chaperone if traveling with both male and female students. A female advisor cannot travel without a male chaperone or advisor if traveling with all male students. A male advisor cannot travel without a female chaperone or advisor if traveling with all female students. If a male or female advisor from different schools are sharing the responsibility of supervising their male and female students, each advisor must submit a letter from their school principal or CTAE director. This letter must be on school letterhead, with the principal and/or CTAE director’s signature, stating that both schools agree to the shared responsibility of supervising male and female students. Each advisor must complete the form and submit their individual letter. The letters must be submitted by the registration deadline. The upload will be labeled as Student Supervision Verification Upload. Each conference will have a link to upload the Student Supervision Verification letter.
Onsite Payment Fee Policy:
If a chapter does not submit payment by the deadline, there will be an onsite payment fee of $50.00 per chapter. Please see all payment deadline dates in each conference information section and plan accordingly.
Cancellation Policy:
Cancellations are not allowed after the registration deadline. No refunds will be issued after the registration deadline. This is because we base purchasing items off our registration numbers.
Late Registration Fee Policy
:If an advisor registers anyone late for any SkillsUSA event, there will be a processing and handling fee of $20 per registrant. The state office will accept late registration until it is no longer able to do so (dates will vary depending on the conference planning process). SkillsUSA Georgia does not allow late registration for career competitors under any circumstances. Please help us by registering for all events on time!
Dress code:
Dress in your school colors to show team spirit this year. There is an award that is given to the school that shows the best spirit throughout the conference and showing your school spirit will be part of that this year as well as student participation and behavior Attire is casual. No dresses are permitted. Shorts are not recommended. Tennis shoes are preferred. Closed toe shoes are required.
Required Forms
Chapter Preference Form
The Chapter Preference Form is the second step in the registration process. This form does not guarantee the date you select. SkillsUSA Georgia will confirm your date once registration closes. Please do not make travel arrangements until your date has been confirmed. Please complete the Chapter Preference Form by the registration deadline.
Dietary Restrictions:
Please complete the dietary restrictions form if anyone or multiple people require a special diet. You can check all that apply to your students and advisors needs. Please complete one form per school.
Georgia FFA-FCCLA Camp Form
Every attendee must complete this form to participate on activities on Georgia FFA-FCCLA Camp grounds.
Please upload the Georgia FFA-FCCLA form for all registered participants in one document via the "Upload FFA-FCCLA Camp Form Here" button below.
Registration, Personal and Liability Release Form
All Registration, Personal and Liability Release forms of all conference-registered school representatives (including, but not limited to instructors, participants, chaperones and observers) will remain in the possession of the advisor at all times during the SkillsUSA Conference. Have your SkillsUSA Members participating submit this to you when they return their field trip absence form.
Student Supervision Verification Letter
SkillsUSA requires each school chapter to have one advisor or adult chaperone for every ten students. When participating in SkillsUSA events, there must be a school employee present for each school registered. SkillsUSA requires each school to have a male and female chaperone if traveling with both male and female students. A female advisor cannot travel without a male chaperone or advisor if traveling with all male students. A male advisor cannot travel without a female chaperone or advisor if traveling with all female students. If a male or female advisor from different schools are sharing the responsibility of supervising their male and female students, each advisor must submit a letter from their school principal or CTAE director. This letter must be on school letterhead, with the principal and/or CTAE director’s signature, stating that both schools agree to the shared responsibility of supervising male and female students. Each advisor must complete the form and submit their individual letter. The letters must be submitted by the registration deadline. The upload will be labeled as Student Supervision Verification Upload. Each conference will have a link to upload the Student Supervision Verification letter.
Statesman Testing
Overview
The SkillsUSA Statesman Award is presented to members who demonstrate SkillsUSA knowledge and civic awareness, along with an understanding of the SkillsUSA Framework and how to articulate their personal experience in career and technical education (CTE). Knowing about SkillsUSA is critical in being a leader within our organization.
Testing Window
This is a proctored test. The testing availability will reflect regular business hours to ensure students take this exam with a proctor.
The Statesman Testing is available the following dates:
October 17th - 21st from 7:00 a.m. - 5:00 p.m.
October 24th - 28th from 7:00 a.m. - 5:00 p.m.
Proctor Form
A proctor form must be submitted for each chapter who has students taking the SkillsUSA Georgia Statesman Test. Proctors must agree to monitor students while they complete the test and agreed to hold all test information secure.
Leadership Contests
Join in on the Chapter Recruitment Challenge
About the Challenge
The Chapter Recruitment Challenge is designed to aid chapters in developing their own creative recruitment strategy while simultaneously allowing them to put their strategy up against similar chapters from across the state of Georgia. Think you’ve got what it takes to become one of SkillsUSA Georgia’s Master of Recruitment Chapters?
The challenge is simple; develop the best recruitment strategy for your local chapter using the tools and resources provided below. Remember that your strategy is unique to your chapter and should be tailored to your school’s climate. The challenge is separated into several different parts:
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Best Student Engagement Opportunity
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Best Informational Handout
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Best Social Media Post(s)
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Best Video Engagement (Facebook, Instagram, Tik Tok, etc.)
The grand challenge is the best overall strategy. To achieve the best overall strategy and be named one of SkillsUSA Georgia’s Master of Recruitment Chapters, local chapters must integrate all of these components into one cohesive membership recruitment strategy.
BEST STUDENT ENGAGEMENT OPPORTUNITY
This part of your recruitment strategy is perhaps the most open ended. The challenge here; find the best way to engage potential members. Some ideas: meet potential members at freshman orientation, help freshmen find their classes on the first day of school, host a social meet up (either in person or online), invite potential new and existing members from last year to a back to school information session. The list of possibilities is endless. Remember that your recruitment strategy is unique to your school and should reflect the climate of your school’s day to day environment. Remember to include virtual students (if applicable).
Tip: Building relationships with potential members is key to generating interest in your local chapter, wearing any SkillsUSA apparel you may have and introducing yourself to new people can be a great way for potential members to make the connection between SkillsUSA and positive relationships! Remember; front-line members are the “face” of the organization for potential members!
BEST INFORMATIONAL HANDOUT
The challenge here; create the best printed piece of paper or digital content to put information directly into the hands of potential members. Keep in mind while working on this informational handout that it can come in many different shapes, sizes and forms. Remember that the key to a good recruitment strategy is to answer the who, when, why and how. This informational piece should ideally focus on what makes your local chapter unique and great while also telling potential members what SkillsUSA is.
Tip: We’ve included some standardized language that tells members what SkillsUSA is as well as some key facts about the organization. Use as much or as little as needed. It’s all up to you!
BEST SOCIAL MEDIA POST(S)
The challenge here; create the best social media post(s) to engage and recruit potential members. Does your chapter not have its own social media accounts? Appoint a chapter officer, or committee chair to be in charge of all social media for the chapter. Social media is a great tool to manage engagement of your chapters' existing members too! Ideally, your chapter should create a series of posts and a posting schedule for these posts so that your messaging is clear and repetitive. Remember, not all members will see every post. Posting multiple times and at different times of the day/week is a great strategy to engage different groups of people.
Tip: Social Media is a great way to engage members that may be attending school in a virtual environment. If your chapter has never considered social media before, now is the time to do so! Remember to include links to your social accounts in all of your other recruitment media!
BEST VIDEO ENGAGEMENT
The challenge here; create a video that engages potential new members and existing members alike. This video should communicate unique things about SkillsUSA (Think: what makes your local chapter unique). This video can include anything and be made with any production quality. (Does your chapter not have an Audio/Video program? Remember that social media is an excellent tool! Create a Facebook, Instagram, or TikTok video and share it on your social media accounts).
Tip: Export your video and share it on all of your social accounts, this is a great way to reach potential members that may have an account on one platform but not the other. Keep in mind that trends are a powerful thing! TikTok is a popular platform that is gaining a larger following each and every day!
BEST OVERALL STRATEGY
The challenge here; tie it all together! How do all of the individual pieces above become one cohesive strategy that converts potential members into active members? SkillsUSA Georgia has created the below chapter recruitment planning tool to plan your Recruitment Strategy. We strongly suggest using this tool to plan all of the individual pieces of your strategy. (HINT: this planning tool is very similar to the online form you will have to fill out in order to submit your strategy, writing in your responses will speed up the submission process considerably!)
Tip: The best strategy is the strategy that will work best for your local chapter. Stay true to who your chapter is. Remember that what works for one chapter may not work for another and vice versa.
Submit Your Strategy
Once you have planned your recruitment strategy, devised a plan and implemented your strategy, SkillsUSA Georgia highly encourages you to submit your strategy for consideration to be named one of SkillsUSA Georgia’s Master of Recruitment Chapters!
Master of Recruitment Status will be awarded to the top 10% of chapter recruitment strategies. Note that not all components listed above are required to be awarded as a Master of Recruitment Chapter. In addition to the quality of the overall recruitment strategy as well as the quality of the individual pieces of the strategy, the feasibility of implementation, and the success of the implementation may be considered.
HINT: Got data on how well your activity, social post, or other engagement opportunities did? Tell us! We’d love to know!
Finally, we know that not all chapters are created equally. SkillsUSA Georgia will not measure the success of a chapter with 10 members against the success of a chapter with 250 members. We understand the challenges of chapter recruitment and will take the relative size of the chapter (based on 2022-2023 membership numbers) into account when evaluating individual chapter recruitment strategies. Strategies must be submitted (not completed) using the online form no later than October 28, 2022.
Winners
The top 3 individual projects from each of the four categories will be recognized and awarded in addition to the top 10% of all membership recruitment strategies submitted. Winners will be contacted by the SkillsUSA Georgia State Office through the chapter advisor listed on the online submission.
Conference Agenda
Advisor Duty
Advisor duty is to aid the student facilitator in whatever they might need and to ensure that student participants are on their best behavior while the facilitators rotate rooms.
Every Advisor has been given a duty, this is a random assignment. We are appreciative of all SkillsUSA Georgia advisors!